Wisconsin Rapids W W & L Comm electricity rates

It is a smaller system, serving 12,395 residential customers, which means its fixed costs are spread across a narrow base. At 13.37¢ per kilowatt-hour it is one of the cheaper places to buy electricity in Wisconsin, 32.3% under the statewide average of 19.74¢.

Consumption here is below the national norm at 633 kilowatt-hours a month against 871, which softens the effect of the rate on the final bill.

Owned by the city it serves and governed by a local board rather than the state commission. No shareholder return is built into the rate. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.

In 2024 the average Wisconsin Rapids W W & L Comm customer went 73 minutes without electricity across 0.82 interruptions. The median across the 941 utilities that report this is 185 minutes.

That is markedly better than typical. Short outage durations usually mean an underground or heavily automated network, and they are expensive to achieve, which is part of why reliable systems often carry higher delivery charges.

Wisconsin Rapids W W & L Comm offers time-of-use pricing to residential customers. 85 households were enrolled, about 0.7% of its residential base.

These plans are opt-in almost everywhere. They reward households that can move laundry, dishwashing, water heating or electric vehicle charging out of the late-afternoon peak, and they cost more than the standard rate for households that cannot. How to tell which group you are in.

48 residential customers had net-metered solar in 2024, totalling 0.31 megawatts. That works out to 3.9 installations per thousand customers, against a median of 8 across the utilities reporting it.

Adoption is below the national median. A low retail rate reduces what solar displaces, and export compensation set at avoided cost rather than the retail rate reduces it further. What exports are actually worth.