Superior Water and Light Co electricity rates

It is a smaller system, serving 13,072 residential customers, which means its fixed costs are spread across a narrow base. At 15.44¢ per kilowatt-hour it is one of the cheaper places to buy electricity in Wisconsin, 21.8% under the statewide average of 19.74¢.

Its customers use very little electricity by national standards, 546 kilowatt-hours a month against 871 nationally. Dense housing, a mild climate or heating that runs on gas rather than electricity all push consumption down, and any of them can leave a household with a modest bill despite a high rate.

A shareholder-owned company whose rates are set by the state regulator, including an approved return on the capital it has invested. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.

In 2024 the average Superior Water and Light Co customer went 22 minutes without electricity across 0.28 interruptions. The median across the 941 utilities that report this is 185 minutes.

That is markedly better than typical. Short outage durations usually mean an underground or heavily automated network, and they are expensive to achieve, which is part of why reliable systems often carry higher delivery charges.

Superior Water and Light Co offers time-of-use pricing to residential customers. 76 households were enrolled, about 0.6% of its residential base.

These plans are opt-in almost everywhere. They reward households that can move laundry, dishwashing, water heating or electric vehicle charging out of the late-afternoon peak, and they cost more than the standard rate for households that cannot. How to tell which group you are in.