Northern States Power Co electricity rates

It serves 220,574 residential customers in Wisconsin. At 15.83¢ per kilowatt-hour it is one of the cheaper places to buy electricity in Wisconsin, 19.8% under the statewide average of 19.74¢.

Consumption here is below the national norm at 691 kilowatt-hours a month against 871, which softens the effect of the rate on the final bill.

A shareholder-owned company whose rates are set by the state regulator, including an approved return on the capital it has invested. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.

In 2024 the average Northern States Power Co customer went 209 minutes without electricity across 1.13 interruptions. The median across the 941 utilities that report this is 185 minutes.

That is worse than typical. Overhead lines through wooded or storm-exposed terrain are the usual explanation, and the fix is vegetation management and circuit automation, both of which are recovered through rates.

Northern States Power Co offers time-of-use pricing to residential customers. 6,543 households were enrolled, about 3% of its residential base.

These plans are opt-in almost everywhere. They reward households that can move laundry, dishwashing, water heating or electric vehicle charging out of the late-afternoon peak, and they cost more than the standard rate for households that cannot. How to tell which group you are in.

550 residential customers had net-metered solar in 2024, totalling 9.23 megawatts. That works out to 2.5 installations per thousand customers, against a median of 8 across the utilities reporting it.

Adoption is below the national median. A low retail rate reduces what solar displaces, and export compensation set at avoided cost rather than the retail rate reduces it further. What exports are actually worth.