Madison Gas & Electric Co electricity rates

It serves 147,501 residential customers in Wisconsin. At 20.34¢ per kilowatt-hour it tracks the Wisconsin average of 19.74¢ closely, which is what you would expect from a utility large enough to shape that average itself.

Its customers use very little electricity by national standards, 486 kilowatt-hours a month against 871 nationally. Dense housing, a mild climate or heating that runs on gas rather than electricity all push consumption down, and any of them can leave a household with a modest bill despite a high rate.

A shareholder-owned company whose rates are set by the state regulator, including an approved return on the capital it has invested. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.

In 2024 the average Madison Gas & Electric Co customer went 279 minutes without electricity across 0.59 interruptions. The median across the 941 utilities that report this is 185 minutes.

That is worse than typical. Overhead lines through wooded or storm-exposed terrain are the usual explanation, and the fix is vegetation management and circuit automation, both of which are recovered through rates.

Madison Gas & Electric Co offers time-of-use pricing to residential customers. 769 households were enrolled, about 0.5% of its residential base.

These plans are opt-in almost everywhere. They reward households that can move laundry, dishwashing, water heating or electric vehicle charging out of the late-afternoon peak, and they cost more than the standard rate for households that cannot. How to tell which group you are in.

2,600 residential customers had net-metered solar in 2024, totalling 16.41 megawatts. That works out to 17.6 installations per thousand customers, against a median of 8 across the utilities reporting it.

Adoption is above the national median, which generally tracks the retail rate more closely than it tracks sunshine. What exports are actually worth.