Value Based Brands LLC electricity rates
Value Based Brands LLC charges an average of 16.85 cents per kilowatt-hour to residential customers, and the average household on its system paid $202 a month using 1,198 kilowatt-hours, according to its 2024 filing with the U.S. Energy Information Administration.
Competitive retail supplier ERCO Texas
Where Value Based Brands LLC sits
It serves 221,191 residential customers in Texas. At 16.85¢ per kilowatt-hour it tracks the Texas average of 16.44¢ closely, which is what you would expect from a utility large enough to shape that average itself.
Consumption here is high, 1,198 kilowatt-hours a month against a national average of 871. Long cooling seasons, large detached homes and electric resistance heating are the usual causes, and together they matter more to the bill than the rate does.
Sells electricity in a state with retail choice. The local wires company still delivers the power and bills separately for that. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.
| Rate | Monthly bill | Monthly kWh | |
|---|---|---|---|
| Value Based Brands LLC | 16.85¢ | $202 | 1,198 |
| Texas average | 16.44¢ | $173 | 1,093 |
| United States average | 18.44¢ | $155 | 871 |
Utility figures: U.S. Energy Information Administration, Form EIA-861 annual electric power industry report, 2024. State and national figures: Electric Power Monthly, May 2026. Methodology
Other Texas utilities
| Utility | Rate | Bill | Customers |
|---|---|---|---|
| Reliant Energy Retail Services | 17.38¢ | $179 | 1.5 million |
| TXU Energy Retail Co, LLC | 18.70¢ | $201 | 1.4 million |
| Gexa Energy, LP | 18.11¢ | $216 | 259,811 |
| Champion Energy Services | 9.98¢ | $95 | 225,587 |
| Southwestern Public Service Co | 13.35¢ | $128 | 222,146 |
Value Based Brands LLC rates: common questions
How much does Value Based Brands LLC charge per kilowatt-hour?
An average of 16.85 cents per kilowatt-hour across its residential customers in 2024. That is +2.5% against the Texas average of 16.44¢ and -8.6% against the national average of 18.44¢. It is an all-in average across every residential rate schedule the utility offers, not a specific tariff.
What is the average Value Based Brands LLC bill?
$202 a month, based on total residential revenue divided by residential customers over the 2024 survey year, at an average of 1,198 kWh a month. The national average bill is $155 at 871 kWh.
Who owns Value Based Brands LLC?
It is classified by the EIA as a competitive retail supplier. Sells electricity in a state with retail choice. The local wires company still delivers the power and bills separately for that.
Is Value Based Brands LLC expensive compared with other Texas utilities?
It ranks #16 of the 132 Texas utilities covered here, counting from the most expensive. Nationally it ranks #215 of 1369.