Direct Energy Services electricity rates
Direct Energy Services charges an average of 16.37 cents per kilowatt-hour to residential customers, and the average household on its system paid $182 a month using 1,112 kilowatt-hours, according to its 2024 filing with the U.S. Energy Information Administration.
Competitive retail supplier ERCO Texas
Where Direct Energy Services sits
It serves 266,249 residential customers, making it one of the larger utilities in Texas. At 16.37¢ per kilowatt-hour it tracks the Texas average of 16.44¢ closely, which is what you would expect from a utility large enough to shape that average itself.
Its customers use more electricity than the national norm, 1,112 kilowatt-hours a month against 871, which amplifies whatever the rate does.
Sells electricity in a state with retail choice. The local wires company still delivers the power and bills separately for that. That matters because a bill is not only the cost of generating electricity: it also carries the cost of the network, and who owns that network changes how it is paid for.
| Rate | Monthly bill | Monthly kWh | |
|---|---|---|---|
| Direct Energy Services | 16.37¢ | $182 | 1,112 |
| Texas average | 16.44¢ | $173 | 1,093 |
| United States average | 18.44¢ | $155 | 871 |
Utility figures: U.S. Energy Information Administration, Form EIA-861 annual electric power industry report, 2024. State and national figures: Electric Power Monthly, May 2026. Methodology
Other Texas utilities
| Utility | Rate | Bill | Customers |
|---|---|---|---|
| Reliant Energy Retail Services | 17.38¢ | $179 | 1.5 million |
| TXU Energy Retail Co, LLC | 18.70¢ | $201 | 1.4 million |
| Denton County Elec Coop, Inc | 13.77¢ | $166 | 298,734 |
| Green Mountain Energy Company | 17.52¢ | $160 | 292,172 |
| Gexa Energy, LP | 18.11¢ | $216 | 259,811 |
Direct Energy Services rates: common questions
How much does Direct Energy Services charge per kilowatt-hour?
An average of 16.37 cents per kilowatt-hour across its residential customers in 2024. That is -0.4% against the Texas average of 16.44¢ and -11.2% against the national average of 18.44¢. It is an all-in average across every residential rate schedule the utility offers, not a specific tariff.
What is the average Direct Energy Services bill?
$182 a month, based on total residential revenue divided by residential customers over the 2024 survey year, at an average of 1,112 kWh a month. The national average bill is $155 at 871 kWh.
Who owns Direct Energy Services?
It is classified by the EIA as a competitive retail supplier. Sells electricity in a state with retail choice. The local wires company still delivers the power and bills separately for that.
Is Direct Energy Services expensive compared with other Texas utilities?
It ranks #23 of the 132 Texas utilities covered here, counting from the most expensive. Nationally it ranks #254 of 1369.