Wichita Falls cost of living
Prices in the Wichita Falls, TX metro area run at 89.5 against a national average of 100, ranking it #299 of 387 metros. Rents there sit at 68.2.
What drives the number
Prices in Wichita Falls run at 89.5 where the national average is 100, so about 10.5 per cent below the country as a whole. It ranks #299 of 387 metro areas. Against Texas as a whole it is 7.6 points less expensive, which is the unusual direction, and it means the expensive part of the state is somewhere else.
Housing is unusually cheap relative to everything else here. Rents sit at 68.2 against goods at 93.8 and other services at 84.1, so the overall figure of 89.5 understates how affordable the housing itself is. Services, which are priced by local wages, are what hold the overall number up. Goods at 93.8 are themselves 6.2 points off national, which is a wide gap for a category that is mostly shipped in.
Low prices only help if pay does not fall by more. Dividing the local median wage by 89.5 is how to check, and the wage pages carry that comparison.
The vertical line is the national average of 100. Source: U.S. Bureau of Economic Analysis, Regional Price Parities, SARPP, 2024.
What the biggest local jobs are really worth
The same pay buys different amounts in different places, so a salary quoted in Wichita Falls is not comparable to one quoted elsewhere until it is divided by the local parity. These are the occupations that employ the most people here, with the quoted median alongside what that median is worth at national prices.
| Occupation | Employed | Median pay | Worth nationally | U.S. median |
|---|---|---|---|---|
| Fast Food and Counter Workers | 1,990 | $22,960 | $25,654 | $30,480 |
| General and Operations Managers | 1,730 | $75,900 | $84,804 | $102,950 |
| Retail Salespersons | 1,490 | $28,670 | $32,034 | $34,580 |
| Registered Nurses | 1,450 | $79,620 | $88,961 | $93,600 |
| Home Health and Personal Care Aides | 1,360 | $22,470 | $25,106 | $34,900 |
| Cashiers | 1,360 | $26,050 | $29,106 | $31,190 |
| Stockers and Order Fillers | 1,220 | $33,880 | $37,855 | $37,090 |
| Customer Service Representatives | 1,060 | $37,140 | $41,497 | $42,830 |
Pay from the BLS metro survey, adjusted by dividing by the metro parity of 89.5.
Nearby metro areas
| Metro area | All items | Rents | Rank |
|---|---|---|---|
| Dallas-Fort Worth-Arlington | 103.1 | 117.9 | #48 |
| Houston-Pasadena-The Woodlands | 98.6 | 104.5 | #101 |
| Austin-Round Rock-San Marcos | 98.1 | 120.4 | #112 |
| Midland | 95.8 | 101.5 | #150 |
| San Antonio-New Braunfels | 94.7 | 94.6 | #175 |
| Odessa | 93.9 | 89.7 | #184 |
Wichita Falls: common questions
Is Wichita Falls expensive?
Prices are 10.5% below the national average, a parity of 89.5 where the country is 100. It ranks #299 of the 387 metro areas BEA measures. Against Texas as a whole it is 7.6 points less expensive.
What salary do you need in Wichita Falls?
The median worker there earns $40,410, which buys what $45,151 buys nationally once local prices are taken into account. Comparing a salary offer between cities without this adjustment is comparing nothing useful.
Is housing the reason?
Usually. Rents here are at 68.2 against goods at 93.8. Goods barely vary between American cities because most are shipped and priced nationally; housing varies enormously, and it dominates any cost of living comparison.